Period Care transformation

Period care products are often sold in supermarkets without any interaction with customers. With my team, we disrupt the existing market norms and created an opportunity to actively engage with people's genuine needs and desires.

Period care products are often sold in supermarkets without any interaction with customers. With my team, we disrupt the existing market norms and created an opportunity to actively engage with people's genuine needs and desires.

Period care products are often sold in supermarkets without any interaction with customers. With my team, we disrupt the existing market norms and created an opportunity to actively engage with people's genuine needs and desires.

The challenge

The client is a renowned brand for period products in Mexico. This brand was in the process of transforming itself to respond to new generations of consumers. They were wondering how they could adapt their products and shopping experience so they come to us to start exploring a new possibility.

Process

We collaborated with their team to create a value proposition for a subscription model and a digital platform to support it. We conducted an extensive research phase with their customers to learn about their interests in the products, their lifestyle, and their values.

During the research phase, we discovered that every woman experiences her period differently, depending on factors such as her lifestyle and relationship to her menstrual cycle. To help women choose the products that best suit their individual needs, we created a personalized experience through a test on the e-commerce platform. The new period care brand became a place where women could buy products and find a friend to support them, ensuring both comfort and support.

The new brand was born as a new brand that connected with the values of a new generation of consumers and served as an innovative platform for the client.

We collaborated with their team to create a value proposition for a subscription model and a digital platform to support it. We conducted an extensive research phase with their customers to learn about their interests in the products, their lifestyle, and their values.

During the research phase, we discovered that every woman experiences her period differently, depending on factors such as her lifestyle and relationship to her menstrual cycle. To help women choose the products that best suit their individual needs, we created a personalized experience through a test on the e-commerce platform. The new period care brand became a place where women could buy products and find a friend to support them, ensuring both comfort and support.

The new brand was born as a new brand that connected with the values of a new generation of consumers and served as an innovative platform for the client.

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Conclusion

This is probably one of the most exciting projects I've ever worked on, as I had the opportunity to work as both an Interaction Designer and a Visual Designer for the e-commerce website. It was a great experience to be able to translate brand values and archetypes into a highly personalized shopping experience. The final product was truly amazing, thanks to the hard work of the 20+ talented people involved from different backgrounds.

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Code Genius AI dev tool

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Code Genius
AI Dev tool

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